Category: Business Advice

November 25, 2012
Think You Can't Make Your Brand Exciting? Meet Justin Leader from Special Risk!

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we are delighted to interview, Justin Leader of Special Risk Insurance Services, Inc. Be sure to connect with Justin on LinkedIn and follow Special Risk on Twitter. Justin, tell us about your business, your […]

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November 20, 2012
Setting Social Media Goals That Get Results

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

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November 18, 2012
The Uphill Battle Facing Small Business

by Ric Albano Next Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they […]

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November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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November 4, 2012
Social Media: New Territory for Small Business

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

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October 21, 2012
Social Media for Non-Profit Organizations and Compliance-Based Industries

by Rachel I recently spoke to two banking-related non-profit organizations: The Pennsylvania Credit Union Association (PCUA) and  the Pennsylvania Association of Community Bankers (PACB). Both of these were challenging to present as the primary focus of my company relates tosocial media marketing for small businesses.  However, if I learned anything from the research for these presentations, […]

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October 14, 2012
Drifting into the Alternative Universe

By Ric Albano of 33 Dimensions A few weeks ago, I made a mistake of omission, which set off a chain of unforeseen events. It caused a lot of problems for my client as well as a few dozen unplanned hours of problem-solving for myself. Initially, it did not appear that there would be much […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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October 3, 2012
Developing a Product: Navigating PA’s Required Sales Tax for Online Purchases

By Rachel The fun ride continues. The next puzzle is I’ve encountered is figuring out what needs to be done to collect the newly-required sales tax on online purchases. For me, this required two steps. First, I had to complete paperwork needed to collect the tax by applying for a sales tax license. My accountant […]

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