Category: Business Advice

Who has Eminem and Phil Collins back to back on their iTunes? This gal! That might sound like an unusual pairing, but both artists resonate with me; both found release in their music.  For those who create, there’s an outlet of choice. For me, it’s writing. It’s cathartic to write blog posts, each week. Writing […]

There’s been a lot of talk about AI, machine learning and autonomous vehicles.  This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop […]

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital […]

This past weekend, my previous blog post was listed in a Ten Tips article on Small Business Trends. Inquiring as always, John Webster asked me if that’s something I actively pursue or am I selected based on popularity. I explained that I send my posts to BizSugar, every week, where they are syndicated among other […]

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder […]

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop […]

I advocate consistency because we’ve seen the results, particularly from maintaining the weekly #Strella blog. But, sometimes it’s not always realistic. I passed over creating a post, last week, due to lack of time. I let my team know so they weren’t expecting a post on Monday morning. Upon receipt of the news, our internet […]

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who […]