Recent Posts

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November 25, 2018
Running with Rusniak – The Art of Following Through

Have you realized that Christmas is less than 50 days from now? Chances are you’ve noticed the decorations and supplies stocked in your favorite stores, and you’ve started receiving daily emails from your favorite online retailers, boasting their “biggest sales yet!” The holiday season means many things to many people, but there is generally one […]

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November 18, 2018
The Asset of Accountability: How Do Remote Team Members Measure Up?

During a recent meeting with clients in Utah, someone asked me about what it's like to have a virtual team. For me, the fact that my team members don't work at a physical location with me and aren't payrolled employees doesn't change what I expect from them in terms of performance and sense of responsibility. […]

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November 11, 2018
Honor Veterans Today and Every Day

November is the month to give thanks, which is why it’s fitting that Veterans Day falls during this time. I am thankful for veterans, especially my Father, a disabled Army veteran. He believes in our country and he is willing to die to defend it. The military honor instilled in him carried over to our […]

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November 4, 2018
Has Social Media Gone to the Dogs? Maybe, But It’s Not All Bad.

Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about […]

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October 28, 2018
Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

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October 21, 2018
Running with Rusniak – Getting Started in the Gig Economy

As the unemployment rate continues to decline, individuals are finding that they hold the power in the workplace. As a result, they have the freedom to seek out opportunities that will most favorably affect them professionally and personally—whether through a bigger paycheck, better benefits, or more flexibility. As a business owner, company executive, or manager, […]

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October 14, 2018
3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

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October 7, 2018
The Story Behind My Rebranding

Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard […]

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September 30, 2018
Why I Do What I Do

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not […]

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