At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment […]

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real […]

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to […]

In case you’ve missed my past Gripes, you should know that a lot of stuff annoys me.  In general, I’m incensed by traffic jams, bad manners, closed-minded individuals, and group texts.  I’m also a social media manager, which means I spend time on social channels to earn my paycheck.  It’s my job to check on […]

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because […]

We just had our fourth quarter leadership meeting, which serves as a lesson for me to keep my focus.  It’s easy to get caught up in the day-to-day of running a business. My biggest takeaway from this meeting is the importance of being crystal clear on your core values. Any time I’ve lost my way, […]

Who has Eminem and Phil Collins back to back on their iTunes? This gal! That might sound like an unusual pairing, but both artists resonate with me; both found release in their music.  For those who create, there’s an outlet of choice. For me, it’s writing. It’s cathartic to write blog posts, each week. Writing […]

Let me ask you a question, if I may.  If you won a contest and were about to get a product, ranging anywhere from $10-20 for free, would you complain about paying $3-4 for shipping?  Probably not, right?  Hello, the item is free!  In case you’re wondering, this is a real-world example of the type […]

There’s been a lot of talk about AI, machine learning and autonomous vehicles.  This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop […]