You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what […]

Summertime in the South brings out the harmonious sounds of crickets, katydids, and cicadas at night. These insects provide a peaceful audio backdrop when you’re gathered around a bonfire with friends. However, if a wayward cricket gets stuck in your wall, the effect is not remotely relaxing. I know from experience. Crickets, Pregnancy, and Lack […]

I was recently asked to share my business success story for inclusion in an entrepreneurial publication. Entrepreneurship is a topic I have much passion for, but I’m always hesitant to share sure-fire “success”-related advice because anyone who walks the path of entrepreneurship knows that success has ebb and flow moments—akin to a wave crashing over […]

For the past few months, we’ve had the opportunity to welcome a summer intern named Lindsay Newton. Her 120-hour internship was the final requirement in order to obtain her Bachelors’ Degree in Communications from Penn State Harrisburg. We thought it would be fun to talk about the internship experience – from both her perspective and […]

As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of […]

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as profitability. When talking about social media marketing, it […]

In 2013, I had two life-changing events happen - I became a mother and I accepted an administrative position with #Strella Social Media. In the years of doing both, I have learned a lot about my abilities and my capacity to juggle multiple priorities. The one thing that’s helped me in both roles is mastering […]

As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Do you find that this time of year makes it more difficult to concentrate and stay on-task? I know many other professionals who struggle as well when visions of sunny days, balmy breezes, and vacation getaways […]

Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]