As we head into 2025, one thing is becoming crystal clear—social media is no longer about quick wins and jumping on viral trends. Sure, short-form content still has its place, but if you want to truly stand out and create a lasting impact, your brand needs to shift its focus toward long-form content and authenticity.
Here’s the reality: short-form content may reign supreme when it comes to quick views and snappy engagement, but it’s long-form content that builds trust, fosters deeper connections, and drives the kind of loyalty that lasts. If your brand hasn’t started embracing longer, more meaningful content yet, now’s the time to get ahead of the curve.
On the latest episode of the Untamed Social Podcast, Jess Boozel and I talked about what brands should be doing as they gear up for the year ahead. Trust me, it was a conversation full of actionable advice that every brand should be paying attention to.
How Can Your Brand Stand Out in the New Year and Beyond?
Make Authenticity Your Secret Weapon
Jess and I talked about how many brands are still stuck in the trap of trying to sell, sell, sell without really listening to what their followers want. The truth is, people don’t want to be sold stuff all the time. They want to feel heard, respected, and included. So, if you're just blasting your product features without thinking about the why behind it, you’re not going to stand out.
Before you create another post about your product, ask yourself:
- Does this message align with the values of my audience?
- Does the message offer something real and human that the audience can connect with?
- Will the audience feel like they’re a part of the story?
In 2025, it’s not enough to just sell something. You have to sell an experience. And that experience has to be genuine.
Embrace Long-Form Content, the Underdog of 2025
During our chat, we also discussed the shift toward long-form storytelling. For years, social media marketers have been obsessed with the "quick hit"—the viral TikTok, the short Reels, the meme that spreads like wildfire. And while that approach is great for quick views, the reality is that people crave depth in the content they consume. If you’re relying solely on short-form content, you’re missing out on a major opportunity to connect with your audience on a deeper level.
Long-form content allows you to tell a story. It gives you room to dive deeper into topics, share your brand’s mission, and truly showcase the value you bring to the table. Think about it: When was the last time a 15-second Reel truly changed your perspective or inspired you to take action? But a well-crafted 5-minute video or a thoughtful blog post? Those types of content leave a lasting impression.
Platforms like TikTok and YouTube Shorts are pushing the boundaries with their longer video capabilities, giving your brand more space to share valuable content. Use long-form content to educate, entertain, and inspire. This is your chance to really showcase your brand’s expertise, engage with your audience on a deeper level, and build the kind of loyalty that doesn’t come from just a quick scroll.
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- Get personal: Whether it's sharing customer stories, behind-the-scenes looks at your brand, or employee highlights—humanize your brand.
- Embrace the long game: Don’t be afraid to create longer content. It helps you build relationships and trust.
- Listen to your audience: Your community is giving you all the insights you need. Use them.
- Use AI wisely: Let it help with efficiency, but don’t let it replace the authentic touch you bring to your content.
Be Consistent, Be Real, and Be Long-Form to Build Your Brand
As you plan your social media strategy for 2025, don’t get distracted by every shiny new trend of the week. Focus on long-form content that allows your brand to go deeper, be more relatable, and create lasting connections. Pair that with a commitment to authenticity—be real, be human, and show up consistently—and you’ll be positioning your brand for success.
In a world where quick bits of content can get you some attention, it’s the long-form, meaningful content that will earn your audience’s trust and loyalty and position your company for long-term growth. So, as we head into the new year, start thinking about how you can shift your content strategy. Move beyond the surface-level interactions and create content that tells a story, connects with your audience on an emotional level, and leaves a lasting impression. That’s the kind of content that builds brands for the future.
For more tips on how to level up your social media strategy, tune into YouTube and check out the full episode of the Untamed Social Podcast with Jess and me.
