May 7, 2023

Rachel Strella

Vulnerability Case Study: How I Gained 5,000 TikTok Followers in One Week


As a social media management company owner, I'm always on the lookout for ways to grow my personal brand and business. And as much as I believe in the power of social media, I didn't expect what would happen when I posted a TikTok video about a traumatic plastic surgery experience. The video was personal and raw, and I was nervous to post it. But I hoped my story might resonate with others who have experienced similar struggles. 

The Power of Being Vulnerable

The response was overwhelming. Comments poured in, and I was blown away by the support and encouragement from strangers on the internet.

Within hours, my video had over 10,000 views. Within a week, it had amassed over 800,000 views, and my TikTok following grew by 5,000 new people. Seeing that growth was exciting, but even more rewarding was knowing my story touched and made a difference in individuals' lives.

The experience taught me that while being vulnerable can be scary, it can also be incredibly powerful. When you share your story (“warts and all”), you create a connection with your audience that can lead to deeper engagement and loyalty. People want to know they're not alone, and sharing your struggles and successes can help them feel seen and heard.

A Synergistic Effect

The subject matter of my TikTok video was personal and unrelated to my business. However, the response from the TikTok community inspired me to expand my professional skills and host a podcast for women

The takeaway: Being vulnerable and sharing personal stories can lead to unexpected opportunities. 

So if you're struggling to grow your social media following or want to connect with others on a deeper level, consider sharing your story. You never know who might be listening and how your vulnerability might impact and inspire others.

I invite you to watch Part 2 and Part 3 of my failed plastic surgery story on TikTok. And please take a moment to comment here to share how showing vulnerability has helped you forge stronger connections with others! 

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