What can you expect when working with us?

When you entrust your brand’s social media to #Strella Social Media, you will discover just how powerful a well-planned and thoroughly executed strategy can be.


  • Unparalleled expertise
  • Follow-through
  • Reliability
  • Responsiveness
  • Collaboration
  • Results

Read more below about how all of these things come together through the #Strella client experience.

Flawless Execution of a Social Media Strategy That Has Purpose

While many companies have great ideas—and the best intentions—for their social media efforts, those aspirations often fall flat because no one takes action to advance them.

Our clients trust us because they know we will properly develop, launch, and follow through on their strategies. The #Strella team knows social media inside and out—and we have the systems in place to execute your social media plans. We put our expertise, tools, and energy toward ensuring your social media strategy gets the attention it needs, so you see results.

Relationship-building to Feed the Sales Pipeline

For nearly a decade, #Strella has been helping our clients form and strengthen online relationships that lead to sales.

We ensure your social media activity showcases what’s special about your brand and the people behind it. It’s not so much about “selling:” it’s more about communicating your company’s unique value and facilitating conversations with your customers and prospective customers.


Nearly every client we work with has one thing in common:

Before they worked with us, they lacked consistency with their social media efforts.

And consistency is absolutely vital because it’s the key to making relationship marketing work. With the #Strella team behind your brand, you’ll have the peace of mind that your social media accounts are active, consistent, and accurate across all channels.

We don’t drop the ball—nor do we treat your social media efforts like a game.

We ensure your social media strategy complements your overall business strategy. We align our approach with your marketing and business goals, and we create content that reflects your distinct brand voice and values.

What We Expect From You

“If you align expectations with reality, you will never be disappointed.” ~ Terrell Owens

The #Strella team does the heavy lifting, but make no mistake, your social media plan will require some effort from you, as well.

Here’s what we’ll need to generate successful outcomes for your business.

A primary contact: We ask that you designate one primary contact person to communicate with us about your company’s social media initiatives. This streamlines and simplifies the collaborative process, especially when there are multiple departments engaged in your social media activities.

Commitment: Social media is a relationship-building tool. Understand that building relationships requires time. With that in mind, we encourage you to give relationship marketing at least one year before anticipating a steady stream of qualified leads.

Advertising dollars: With more businesses flocking to social media, competition is increasing. Therefore, it’s necessary to allocate a budget for paid advertising. Fortunately, you don’t have to spend a lot to ensure that your content is seen by your target audience. Our clients have increased their reach by 30 times their organic visibility with as little as $5 per objective.

Consistent Communication: From reviewing strategy to responding to pertinent inquiries we find on social media sites, we’ll need to stay in touch with you. But, don’t worry! We’ll communicate efficiently, so you can stay focused on running your business. This Checklist Explains

Case Study

#Strella Social Media Helps U.S. Technology Firm Announce Global Expansion

Our client, a US-based technology company, made plans to acquire two large international companies and dominate its competition. Through strategic use of social media, the #Strella team helped the business unify its online presence across channels and extend its reach.


Here’s how we did it:

Created and coordinated a detailed marketing plan with before-, during-, and after-launch promotions for three US-based companies and the two newly-acquired internationally based companies

Created and posted pre-launch social media teasers on the client company’s social media pages

Crafted and posted multiple day-of acquisition announcement messages to company social media outlets and company leadership profiles

Crafted day-of acquisition announcements for company employees, two sister companies and the two newly-acquired companies

Shared news coverage on client company’s and leadership’s social media feeds – (Over 30 publication announcements in less than 48 hours – each with a customized message and applicable tags/mentions of the news source)

Submitted detailed reporting at the finale of the project:

  • Total social media reach for the day-of announcement: 270,000
  • Total hits to the announcement page on the company website: 5,000

Rachel’s knowledge and attention to my needs far exceeded my expectations. Rachel listened to what I needed and my goals and went to work. Through the whole process Rachel was reliable and trustworthy, educating me on my options and how to use the media. I would highly recommend Rachel to anyone looking for visibility and implementing social networking media.

Tina Papapavlos
Primerica Financial Services