Fear


Facebook Sharing: Ignorance is Bliss

11

Oct 2015

Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists – plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make your head spin.  Every couple of weeks, the latest brouhaha...

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30

Aug 2015

Brand Monitoring: Critical in the Digital Era

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about your brand online. I’ve included the first segment in the...

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Major Life Changes Reinforce Business and Personal Truths

28

Jun 2015

Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of this drastic change.  Most of them reached out to me...

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Social Media in Highly Regulated Industries: It’s Complicated!

14

Sep 2014

Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. Industry-specific legislation and regulatory bodies have guidelines, (some explicit and...

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

07

Sep 2014

Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would be confused and a little freaked out by the accusation...

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