About the Strella Social Media Team

We have the expertise and experience to make Social Media work for your business

At Strella Social Media, we have a skilled, capable team who know how to help business owners and managers get more from their social media presence. We bring in-depth knowledge of social media strategy and online marketing to clients of all sizes in a variety of industries.

There’s no one-size-fits-all when working with us. We can help you meet your business goals, but it won’t be with a cookie-cutter approach. Our clients appreciate our collaborative approach to social media as well as our high-level execution of the goals that matter most to you.

The Strella Social Media team has diverse and well-rounded professional strengths and areas of expertise that include: social media strategy and management, relationship marketing, blogging, content development, online reputation management, and social media metrics. Our preferred vendors accompany our services to ensure you meet your social media goals including website development, pay-per-click advertising, email marketing, and video production.

Founder, Rachel Strella, knows first-hand the impact of social media on the bottom line. She’s an avid blogger, writing about topics important to her readers and finding ways to transmit her message through social media and syndication.  Her consistent posts have built her audience, dramatically increased her SEO and generated top-of-mind awareness among her readers.

Because of these efforts, she has had the opportunity to work with clients from all over the world. This exposure has given Strella Social Media keen insight into what it takes to be an online authority. She specializes in helping those who wish to become subject-matter experts and thought leaders in their field.

If a small business from Central Pennsylvania can do it, so can you.

Feel free to read the Strella background story and check out our individual team members’ bios below to get to know us better. If you’d like more information about what we do and how we can help your business, visit our Services page. And we’re always happy to answer your questions, so contact us anytime!

The #Strella team: Rachel Strella, Stephanie Rice, Dawn Mentzer, Kris Bradly, John Webster, Jennifer Hanford, Karen Try, and Lindsay Newton.

Rachel Strella

Owner & Chief Strategist

Rachel ('Rach' to the team) founded the business in 2010 growing #Strella Social Media from a part-time venture into a successful company serving dozens of full-service management clients while providing consulting to many others. Her relationship-based philosophy is a company core value, revealed in the collaboration with her team and clientele to implement social media plans that deliver real results.

Stephanie Rice

Vice President, Marketing and Training

Stephanie joined the #Strella team in September 2013 as an Administrative Support Specialist. In 2016, Stephanie added the designation of Account Manager to her duties. In March 2017, Stephanie was promoted to Marketing Manager - and in September 2017, she was promotion to Vice President of Marketing and Training.

Dawn Mentzer

Content Writer and Editor

After doing some occasional work here and there for #Strella Social Media and its clients since 2014, Dawn joined the team in 2018 to regularly assist with blogs, website content, and various other projects. Her strength lies in helping clients put their expertise and value into words that engage readers and present a consistent brand image.

Jennifer Hanford

Social Media Coordinator

Jennifer joined the Strella team in April 2018 as a social media coordinator. A researcher at heart, she enjoys learning about and staying on top of the latest social media trends, so she can provide top-notch support. Jennifer has over seven years of experience with social media marketing for a variety of businesses in different industries...and she has yet to meet a social platform she doesn’t like.

Karen Try

Virtual Administrator

Karen joined the team in March 2018 as a virtual administrator. Karen is the owner of a Canada-based company called Mind Your Own Business, which offers virtual support to independent small business owners. It’s Karen’s vision to help entrepreneurs who want to clear the desk of detailed administrative tasks and pursue their purpose unencumbered by paperwork and demand from the digital world! We’re delighted she’s helping us do just that!

Kris Bradley

Social Media Advertising Specialist

Kris joined the team in early 2017 as an advertising specialist and social media strategist. Kris fuses his knowledge and experience in Internet Marketing and the Social Web with his passion for getting results to empower small businesses to market themselves successfully online. With over ten years of sales and marketing experience, Kris brings an in-depth understanding of audience dynamics and marketing approaches.

Lindsay Newton


Lindsay join us as an intern for the summer. She recently graduated from Penn State Harrisburg with a Bachelor’s Degree in Communications. Her primary focus was media studies during her time at Penn State. At #Strella, she supports the CEO and Vice President of Marketing with social media research for client strategies.

John Webster

Internet Marketing Consultant

John loves technology. He’s passionate about harnessing it for business owners who want to use it in their marketing, but who don’t have the expertise and skill set in-house. His areas of expertise include: marketing, tracking and data analysis, website design, blog design, traditional and search engine marketing, and marketing consulting. John sums up his approach to business…``I don’t build junk and I don’t believe in taking shortcuts, I value quality over quantity.``