Turning a part-time passion into a full-time business
It was a random exchange with a business friend confused about how to best use social media to market her business that convinced Rachel it was time to strike it out on her own!
It was Rachel’s mentor who suggested that she might be an entrepreneur. She understood that in order for Rachel to be happy, she had to run her own show!
As it happened, Rachel’s mentor provided her not only with inspiration but with a problem that Rachel knew how to solve. That same day, Rachel’s mentor attended a social media marketing event that left her feeling overwhelmed and uncertain about the new tools. She suggested that Rachel use her knowledge of social media to help small business owners understand it and use it properly.
Rachel took a leap of faith and decided to start the business, alongside her day job, in July 2010. The business began as Central PA Webster, a company helping small business owners understand the mechanics of social media marketing for their business. It soon evolved into a social media management business as Rachel found that many business owners did not have time to maintain an effective or consistent social media presence by themselves. By September 2010, Rachel was able to leave her day job and focus on the business full-time.
Per the advice of another business mentor, Rachel changed the name of the business from Central PA Webster to Strella Social Media in January 2012. Rachel believes the change better reflects the company’s brand as a social media management firm. The company’s logo – #Strella – is a Twitter hashtag offering social media tips and information.
Strella Social Media currently offers two social media training programs – the Social Media Jump Start Kit (2013), a seven-person collaboration, which includes comprehensive information on all of the major social media channels – Twitter, LinkedIn, Facebook, YouTube, Pinterest and blogs; and A Small Business Owner’s Guide to Social Media (2012), a step-by-step workbook for small business owners looking to leverage the power of social media.
The #Strella Team! From left to right: Lauren Galli, Creative Director; Pete Strella, Writer; Rachel Strella, Owner; and John Webster, Internet Marketing Specialist.
Rachel Strella is the owner of Strella Social Media, specializing in social media coaching, management, and educational presentations. Rachel holds a degree in communications from Penn State University, where she was also a reporter for the Harrisburg campus’ student newspaper. In just a few years, Rachel has grown Strella Social Media from a part-time venture into a successful company that serves more than 25 full-service clients worldwide and provides coaching to many others. In addition, Rachel has delivered dozens of well-received social media presentations to businesses, college students and trade groups.
Lauren joined the team in April 2013 as a web writer. In June 2013, Lauren was promoted to Creative Director, which has her not only writing for Strella Social Media clients, but also creating and executing creative strategies.Lauren holds a degree from Central Penn College in Legal Studies, but her talent spans both the medical and communications arenas. She’s currently a nursing student at Harrisburg Area Community College (HACC) and a scheduling coordinator for a local surgery center. She is also actively pursuing a career as a published author. Yes, this girl does it all!
With more than a decade of experience to his credit, Pete Strella works as a full-time communications professional for Rite Aid at the company’s corporate headquarters in Camp Hill, Pa. Pete also serves as “consultant by marriage” for his wife Rachel’s business, Strella Social Media. In this role, he offers around-the-clock strategic support, proofreading services and is regarded as a general calming influence. Pete holds a degree in communications from Penn State University, where he served as editor of the Harrisburg campus’ student newspaper. He also took on the role of editor at The Fourth Estate, Harrisburg Area Community College’s student newspaper.
I love technology. I grew up with it and I am passionate about making it accessible to those who might not have the expertise, but want to use it to market their business.I am a simple man, really. I don’t build junk and I don’t believe in taking shortcuts, I value quality over quantity, I believe the best things in life don’t come easy, and I offer superior service that speaks for itself. I’m a straight shooter who is willing to work hard for those who are invested in long-term growth.
Competency is simply expected in today’s business environment, but doing what’s acceptable has never been enough for me. I give everything the creative edge to help position my customers head and shoulders above the competition.
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