About the Strella Social Media Team

We have the expertise and experience to make Social Media work for your business

At Strella Social Media, we have a skilled, capable team who know how to help business owners and managers get more from their social media presence. We bring in-depth knowledge of social media strategy and online marketing to clients of all sizes in a variety of industries.

There’s no one-size-fits-all when working with us. We can help you meet your business goals, but it won’t be with a cookie-cutter approach. Our clients appreciate our collaborative approach to social media as well as our high-level execution of the goals that matter most to you.

The Strella Social Media team has diverse and well-rounded professional strengths and areas of expertise that include: social media strategy and management, relationship marketing, blogging, content development, online reputation management, and social media metrics. Our preferred vendors accompany our services to ensure you meet your social media goals including website development, pay-per-click advertising, email marketing, and video production.

Founder and CEO, Rachel Strella, knows first-hand the impact of social media on the bottom line. She’s an avid blogger, writing about topics important to her readers and finding ways to transmit her message through social media and syndication.  Her consistent posts have built her audience, dramatically increased her SEO and generated top-of-mind awareness among her readers.

Because of these efforts, she has had the opportunity to work with clients from all over the world. This exposure has given Strella Social Media keen insight into what it takes to be an online authority. She specializes in helping those who wish to become subject-matter experts and thought leaders in their field.

If a small business from Central Pennsylvania can do it, so can you.

Feel free to read the Strella background story and check out our individual team members’ bios below to get to know us better. If you’d like more information about what we do and how we can help your business, visit our Services page. And we’re always happy to answer your questions, so contact us anytime!

Rachel Strella

Founder and CEO

Rachel founded the business in 2010 growing #Strella Social Media from a part-time venture into a successful company serving dozens of full-service management clients. Her relationship-based philosophy is a company core value, revealed in the collaboration with her team and clientele to implement social media plans that deliver real results.

Dawn Mentzer

Content Writer and Editor

After doing some occasional work here and there for #Strella Social Media and its clients since 2014, Dawn joined the team in 2018 to regularly assist with blogs, website content, and various other projects. Her strength lies in helping clients put their expertise and value into words that engage readers and present a consistent brand image.

Stephanie Rice

Director of Human Resources

Since Stephanie joined the team in September 2013 as an Administrative Support Specialist, she has grown along with #Strella. In 2016, Stephanie added the designation of Account Manager to her duties. In September 2017, she was promoted to Vice President of Marketing and Training. In May 2018, she was promoted to the Director of Human Resources.

Jennifer Hanford

Social Media Coordinator

Jennifer joined the Strella team in April 2018 as a social media coordinator. A researcher at heart, she enjoys learning about and staying on top of the latest social media trends, so she can provide top-notch support. Jennifer has over seven years of experience with social media marketing for a variety of businesses in different industries... and she has yet to meet a social platform she doesn’t like.

Karen Try

Virtual Administrator

Karen joined the team in March 2018 as a virtual administrator. Karen is the owner of a Canada-based company called Mind Your Own Business, which offers virtual support to independent small business owners. It’s Karen’s vision to help entrepreneurs who want to clear the desk of detailed administrative tasks and pursue their purpose unencumbered by paperwork and demand from the digital world!

Alex West

Creative Lead

Alex joined the team in June 2018 as a creative lead providing vision and direction on projects. She currently attends Pace University, pursuing a Political Science and Economics degree. Her minor is in Digital Storytelling and her focus is on journalism and the role of social media in these fields. At #Strella, she stresses finding new and innovative strategies to make social media campaigns and projects stand out.

John Webster

Internet Marketing Specialist

John loves technology. He’s passionate about harnessing it for business owners who want to use it in their marketing, but who don’t have the expertise and skill set in-house. His areas of expertise include: marketing, tracking and data analysis, website design, blog design, traditional and search engine marketing, and marketing consulting.

Lindsay Newton

Social Media Assistant

Lindsay joined us as an intern for the summer of 2018 and was kept on with the company as a social media assistant. She recently graduated from Penn State Harrisburg with a Bachelor’s Degree in Communications. At #Strella, she supports the CEO and Human Resources Director with social media assistance for our clients.