Tag: social media marketing

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

As a small business owner, you might wonder about the hype with FourSquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million FourSquare users, some may immediately disqualify FourSquare as a medium for reaching the masses. However, FourSquare is a combination-type social […]

Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project.  Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]

Thanks to the Harrisburg Business Women's Group for allowing me to speak on May 10.  I had more questions than answers and ended up breaking my responses into a two-part post! Click here to see Part 1! Below is Part 2. Would you recommend healthcare on Facebook? Healthcare is a tricky subject both because of the privacy […]

I was one of three e-marketing speakers at the Harrisburg Business Women’s Luncheon this past Tuesday. With just over ten minutes to speak on the topic of social media, I knew there would more questions than answers. I asked the attendees to write questions on an index card, in case I did not have a chance […]

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]