Tag: social media barrier of entry

November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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