The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ […]
Some of you have heard of Mark Schaefer's Content Shock theory. Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease […]
Many successful business owners advise to offer value – to give away your knowledge and help others in order to build the like/know/trust factor. In fact, Mark Schaefer said in a recent blog, “Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my […]
by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]
The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]
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