Tag: Mark Schaefer

September 18, 2016
Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ […]

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January 4, 2015
4 Ways to 'Ignite' Content

Some of you have heard of Mark Schaefer's Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease […]

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June 30, 2013
Respect Your Time – And Others Will, Too

Many successful business owners advise to offer value – to give away your knowledge and help others in order to build the like/know/trust factor. In fact, Mark Schaefer said in a recent blog, “Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my […]

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November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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November 2, 2011
Six Layers of Customer Engagement

The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]

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