Tag: lead generation

March 31, 2019
Social Media Goals That Generate Leads
Rachel Strella
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How to set and measure social media goals that generate leads.

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March 24, 2019
Why Your Social Media Efforts Are Falling Flat
Rachel Strella
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When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]

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