By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
Many ask me how to create ‘good’ content. The secret is simply generating content that’s valuable to your audience. In order to do this, you’ll have to listen, ask, deliver and re-evaluate. Here are simple 12 steps to help guide you through this process. 1. Listen first. Read what your audience is reading, monitor the buzz […]
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