In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because […]
Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]
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