Controversy done right turns clicks into community.
Controversy done right turns clicks into community.
Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]
Few things get a business owner’s attention quite like a bad Google review. It is public. It can show up when someone searches for your business. And whether you think the criticism is fair or not, you do not get to control how other people interpret it. The natural reaction is often to figure out […]
Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about […]
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