Tag: brand management

February 8, 2012
Social Media & The Consumer: How to Handle Negative Feedback

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

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January 11, 2012
What does YOUR brand look like?

By Matt Hannaford, Relationship Manager Michael Jordan. Tim Tebow. J-Lo. Lady Gaga. Howard Stern. Kim Kardashian. The Beckham’s. Rush Limbaugh. Steve Jobs. Love ‘em or hate ‘em, all of these people have a world-renown brand and they are just one person. When you hear these names, you think about something specific – perhaps Nike, a […]

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