Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. But if you want to create a dynamic online presence and build SEO for small businesses you should always view blogging in the context of your website and social media efforts. Creating synergy […]
It seems like a no-brainer that using a social media medium owned by Google would bolster your search engine results. But for those of you who think Google+ is beneficial for Search Engine Optimization (SEO), you’re only partially correct. Simply having a Google+ profile and sharing content will only take you so far. To boost […]
I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]
The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]
The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]
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