As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Do you find that this time of year makes it more difficult to concentrate and stay on-task? I know many other professionals who struggle as well when visions of sunny days, balmy breezes, and vacation getaways […]
Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it's challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan […]
How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated […]
It's hard to find encouragement for obstacles that occur in life. Simply put, not everything is roses. Sometimes, sh*t just happens. We all face crappy stuff. The car won’t start, we overslept, caught a cold, tripped on the steps… you name it. As a business owner, I encounter dozens of shi**y things all day. Clients […]
My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and web […]
I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the […]
Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to […]
Imagine a regular work afternoon – let’s say it’s about 2:00 pm. If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]
I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder […]
Commitment to Excellence
Communication
Service
Relationships
