Category: Tips

February 9, 2014
3 Ways to Boost Social Media Engagement

I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]

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December 8, 2013
Tips for Communicating with the Hearing Impaired

Over the past 14 years, I’ve experienced gradual, but significant hearing loss.  A car accident, which left me with head trauma and subsequent hearing impairment, sealed my fate at a young age. Hearing loss is not something noticeably visible. Being a business owner, I want to focus on what I can bring to the table, […]

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November 17, 2013
3 Things Every Business Needs to Succeed in Social Media

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

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November 10, 2013
5 Quick Sources of Social Media Content

As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we need to rely on outside […]

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October 27, 2013
“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content […]

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October 13, 2013
How to Get People to Read Your Blog

I’m a big believer in strong content – it’s the fundamental piece to making social media work for a business.  In fact, last week Mark Shafer eloquently debunked the 80/20 rule when promoting content (the ‘rule’ states that we should spend 80% of our time promoting content and 20% developing it). He understands that strong […]

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October 6, 2013
Small Business Hiring: What You Need to Know

I recently received an email from a friend asking for advice about hiring help.  She, too, is a busy social media manager, and as her business grows, she’s finding it harder to deliver exceptional customer service.  She’s concluded that she needs help, but is unsure where to start. Should she hire an independent contractor?  What […]

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September 29, 2013
LinkedIn for Small Business: 4 Ways to Build Your Brand

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set […]

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September 15, 2013
Brainstorming Tips for Beginner Bloggers

Now that we've discussed the value of blogging in last week’s post, it’s time to roll up your sleeves and let loose with your all-important first brainstorming session. If you’re starting up a blog, the work you do here will be critical in both developing great ideas that attract an audience and making sure you […]

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