Category: Technology

By Christina Wood It’s often said that a picture is worth 1,000 words… and it’s evident that Instagram co-founders Kevin Systrom and Mike Krieger agree. A wildly successful start-up company that launched in 2010, Instagram is a photo-sharing app for your smartphone that essentially allows everyday people like you and I to become master photographers, […]

The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]

By Ric Albano  A professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world. There are scores of “out-of-the-box” options out there from large, well-known companies that […]

By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses. If social media behemoths such […]

By Rachel Although I wasn’t in charge of marketing my first product, I definitely understand the value of having a strong affiliate system in place.  In fact, the affiliates drove the majority of sales for that first product. For those of you who aren’t familiar with the term, an affiliate is a person or company […]

By Ric Albano I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways.  So I’m share three business fundamentals that should be established when starting a website. 1. Establish Ownership. The first and […]

by Amanda Attending the Harrisburg University Social Media Summit for the second year in a row, I chose to check out the "Social Media & Game Development" panel. We have a few clients that use the gaming side of social media, such as foursquare, but I was interested to hear how I could learn more […]

Businesses often ask us about Search Engine Optimization (SEO), which is one of the services we offer at Strella Social Media. We’re pleased to interview website developer and SEO partner, John Webster, to offer insight into SEO and how it fits into the bigger online marketing picture. A good number of businesses are embracing Yellowbook and […]

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not […]