Category: Fear

March 4, 2018
It's OK To Be On Your Way

Last month, my husband and I took a much-needed vacation to Jamaica. We stayed at a Sandals Resort in Montego Bay. Prior to leaving, we saw a myriad of ads for the resort. They were full of the same – a couple in their 20s with six-pack abs and a rockin’ tan. I laugh, because […]

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December 31, 2017
To Meet Your Goals, Get Out of Your Own Way

Last year, I wrote a post explaining why I do not make New Year’s resolutions. I don’t believe we should rely on a calendar to tell us it’s time to make a change. We should make a change, when it’s time to make a change. Yet, most do not. In fact, according to research, 92 […]

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January 31, 2016
Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with […]

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January 24, 2016
I Should Have Been Canned For This, But Learned A Hard Lesson Instead

There are many ‘oopsies’ that can happen in business - double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. […]

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January 17, 2016
What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a […]

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October 11, 2015
Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists - plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make […]

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August 30, 2015
Brand Monitoring: Critical in the Digital Era

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about […]

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June 28, 2015
Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of […]

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September 14, 2014
Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. […]

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