Category: Columns

A Gen Xer recalls the early days of the World Wide Web.

Lessons learned from two years of transformation.

Being authentic with others begins with being true to yourself.

Authenticity on social media is being comfortable with sharing the tough stuff.

How can business owners determine what their customers really want so that they can avoid poor customer service?

A few ideas for proper social media etiquette.

I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a client’s liking, there are modifications that can be made, but the […]

Creativity can be illusive.  It sometimes hides in the recesses of your brain and needs to be shaken loose.  When I was a kid, adults always told my Mom how creative I was and commented on the strength of my imagination.  I remember those days fondly and sometimes wish it was as easy to summon […]