When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down.  However, presentation counts and it's important to limit negativity especially on business accounts. […]

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

The DIY approach is flawed for small business owners.  Wearing all the hats means a great deal of time is being taken away from the core business productivity.  Are you acting as the receptionist, the salesperson, the bookkeeper, the file clerk, the correspondent and the manager of the website, social media, customer service, collections and […]

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with […]

There are many ‘oopsies’ that can happen in business - double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. […]

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a […]

Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as […]

There are a lot of lessons to learn in small business. I’m glad that I have the opportunity to share some of my lessons, including legal troubles with Getty Images in 2014 – in hopes that sharing will prevent other small business owners from making the same mistake. This past year, I learned yet another lesson […]

Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change.  The trending channels will change and the technology will change. But the principal […]