Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as […]

There are a lot of lessons to learn in small business. I’m glad that I have the opportunity to share some of my lessons, including legal troubles with Getty Images in 2014 – in hopes that sharing will prevent other small business owners from making the same mistake. This past year, I learned yet another lesson […]

Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change.  The trending channels will change and the technology will change. But the principal […]

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]

According to recent research,91 percent of B2B marketers use LinkedIn and 65 percent of B2B companies say they receive leads through LinkedIn (Marketing Charts). By spending a few minutes a day on this professional networking site, you can significantly expand your reach and generate qualified leads.  Maximize your time with these quick tips. Engage in […]

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]

In a previous blog, I said that there is no crying in social media – and that we can’t take things personally.  Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation.  Twenty seven years ago, I got a phone call that […]

I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize.  Before you think I’m just trying to be funny, allow me to explain. I am […]