We believe strong social media starts before anything gets posted. It starts with understanding the brand, the audience, and the bigger picture behind the work.
That belief has shaped how we work from the beginning. As the company has grown, so has our approach. What started with strong writing and content development evolved into a broader focus on strategy, creative direction, and helping brands build a presence that feels more cohesive, intentional, and true to who they are.
Strella Social Media was founded by Rachel Strella in 2010 with a belief that social media could do more than promote a business. It could help a brand build trust, strengthen visibility, and create a more meaningful connection with the people it serves.
What started with writing, blogging, and content development grew into something bigger. Rachel’s work over more than a decade helped build an engaged audience, strengthen search visibility, and create opportunities to work with clients across the country. Over time, that foundation expanded into a broader approach rooted in strategy, creative thinking, and long-term partnership.
Today, Strella Social Media is a collaborative team of specialists with strengths across strategy, writing and editing, design, video, community management, and analytics. We help clients move beyond random posting and build a social media presence that is intentional, distinctive, and tied to real business goals.
As platforms evolve, audience expectations shift, and the pace of social media continues to accelerate, our job is to help clients navigate it with clarity so their brand shows up in a way that feels focused, credible, and consistent over time.
Commitment to Excellence
Communication
Service
Relationships
