We believe effective communication starts before anything gets published. It begins with understanding the organization, the audience, and the goals behind the work.
That belief has shaped how we operate from the beginning. What started with writing and content development evolved into a broader focus on communications strategy, audience engagement, thought leadership, and helping organizations build a stronger, more intentional presence.
Today, our work spans strategy, creative development, content, community engagement, and analytics. We help organizations move beyond tactical execution and create communication programs that support long-term business, brand, and audience goals.
Strella Social Media was founded by Rachel Strella in 2010 with a belief that social media could do more than promote a business. It could help a brand build trust, strengthen visibility, and create a more meaningful connection with the people it serves.
What started with writing, blogging, and content development evolved into a broader focus on audience strategy, brand storytelling, thought leadership, and long-term partnership.
Today, Strella Social Media is a collaborative team of specialists with strengths across strategy, writing and editing, design, video, community management, and analytics. We help clients move beyond random posting and build a social media presence that is intentional, distinctive, and tied to real business goals.
As platforms evolve, audience expectations shift, and the pace of social media continues to accelerate, our job is to help clients navigate it with clarity so their brand shows up in a way that feels focused, credible, and consistent over time.

Commitment to Excellence
Communication
Service
Relationships
Strella Social Media
6405 Huntsmen Drive
Harrisburg PA 17111