Personal Branding


3 Ways to Boost Social Media Engagement

09

Feb 2014

3 Ways to Boost Social Media Engagement

I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and entertaining – even if it conflicts with their brand message...

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Social Selling: Know Your Brand

12

Jan 2014

Social Selling: Know Your Brand

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased when I recently told him about the high click-through rate...

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LinkedIn for Small Business: 4 Ways to Build Your Brand

29

Sep 2013

LinkedIn for Small Business: 4 Ways to Build Your Brand

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set of rules apply. Here’s why I believe a small business...

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3 Ways to Use Social Media to Showcase the Human Side of Your Business

30

Jan 2013

3 Ways to Use Social Media to Showcase the Human Side of Your Business

For small businesses, the loyalty that customers demonstrate is often to you and your team – the people – as much as it is to any logo or brand image.  For Strella Social Media clients, we’ve shown their human side by revealing fun facts about the staff.  For example, one of our clients is a business owner who is fluent in six languages. We suggested...

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The Formula for the Master Networker

16

Jan 2013

The Formula for the Master Networker

by Rich Horn Today’s guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here!  For those of us that sit behind a computer all day, it can sometimes be intimidating to leave the comfort of our favorite chair and get out there and meet people face-to-face. However,...

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