Our customers and prospects are often confused by hashtags. Some are not sure what they are and some don't understand how they can be useful. In fact, one customer referred to a hashtag as a hashbrown. I'm sure he was being coy, but his comment speaks to the confusion of this little symbol.
We've built the business brand and logo on a hashtag by simply using #Strella with tweets, images and references.
According to recent research by Buddy Media, tweets with hashtags are 55 percent more likely to be retweeted! That's reason for not only understanding hashtags, but also harnessing their power.
For those of you who are unclear on the use and purpose of hashtags, then this blog is for you. We've been granted permission to share an infographic that from Ghergich & Co (in collaboration with SurePayroll) to describe these benefits as well as ways to maximize their value specific social media channels such as Twitter and Facebook.
Unlock the mystery of the hashtag...