A little over a year ago, I accepted a part-time position writing a couple of blogs a month. I didn’t have the first clue about the diversity of social media, I just wanted to write. Thirteen months later that small writing project has blossomed into a full-time career. I still get to write, but my job also allows me to function almost entirely on a creative level. Over the past year, I’ve learned a tremendous amount about social media and have also learned to recognize the characteristics inherent in a committed social media manager.
- Loss of email is more than an inconvenience; it is a crisis! As social media managers, the majority of our client communication is done via email. When we lost our email system for a little under 48 hours, I found myself huddled in a corner, wringing my hands, and muttering to myself about how I was going to get my blogs and content approved by the clients. Incidentally, this also means that you must install an email application on every device that you own.
- You know your clients schedules as well as your own. I’ve got four clients of my own, and every one of them has different needs. I’ve learned to anticipate those needs based on their schedules. I know their schedules like the back of my hand. I know who is available on the weekend, who is only available on Monday, and which one of my clients will probably be working late.
- You’ve become that person who memorizes random facts. One rule of social media is that everything can be a source for content. Every time my boss or I come across something that could be useful, we email each other. I also have picked up content ideas from Jeopardy, a billboard, and a conversation with my family doctor.
- Anytime you try out a new business, you want to leave your business card. I am constantly trying new things. I recently had an amazing burrito at a restaurant in Spartanburg, S.C., and the entire way home I annoyed my sister by asking if she knew who managed the restaurant’s social media.
- You recommend businesses based on their social media presence. If I recommend something to someone, I like to ensure it is actually high quality. I find myself being a bit of a social media snob. If a business has little to no social media presence, I question why. It’s one of the first things I do when checking out something new is “like” them on Facebook.
This year has been an amazing ride. I’ve gained an incredible amount of knowledge and am forever grateful for the opportunity. I look forward to a future in social media world - and developing additional intense characteristics that I seemingly have no control over.