February 10, 2012

3 Technical Tips for LinkedIn

Most of us have a LinkedIn profile, but we may not have it working for us as well as we would like.

Here few technical tips that can help!

Did you know? You can list and customize up to three websites on your profile. Here’s how!

  • Log into LinkedIn account
  • Select the “Profile” button from the options listed horizontally across the top of the screen
  • Select “Edit Profile” from the dropdown screen
  • Find the “Websites” section - most will have the default to ‘Company Website’
  • Select “Edit” on the right-hand side of the first website
  • Select “Other” then create a customized name of the company website followed by the link to the website. Example for other website titles: “Successful Financial Planning Guide” or “Why You Need a Business Lawyer”
  • Select “Save” and do the same for the other two websites; ideas for other sites: your fan page, blog, or affiliate site(s)

Did you know? You can customize your public profile tab! Here’s how!

  • Log into LinkedIn account
  • Select the “Profile” button from the options listed horizontally across the top of the screen
  • Select “Edit Profile” from the dropdown screen
  • Scroll to the area that reads “Public Profile” and select “Edit” to the right of it
  • This will open a new screen with options.  Search for “Your Public Profile URL” about half-way down the page on the right-hand side
  • Select “Customize Public Profile URL”
  • Add what you want your public profile to read. Note: LinkedIn will always start with http://www.linkedin.com/in or http://www.linkedin.com/pub  - the area you are customizing is what’s after that.  Most select their name or a version of their name depending on availability.
  • Remember to save after choosing the name
  • Use that link for email signatures, business cards, brochures, etc.

Did you know? You can export your LinkedIn connections! Here’s how!

  • Log into LinkedIn account
  • Select the “Contacts” button from the options listed horizontally across the top of the screen
  • Scroll to the bottom right-hand side of the screen which will have three buttons: Outstanding Connections, Sent Invitations, and Export Connections
  • Select “Export Connections”
  • This will default to a CSV file (a version of excel); can change this type, if you wish
  • Simply download the file to your desktop or another folder

Stay tuned for tips on how to use LinkedIn to target your ideal client!

What technical tips can you share?

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