Tag: strella

November 20, 2012
Setting Social Media Goals That Get Results

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

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November 18, 2012
The Uphill Battle Facing Small Business

by Ric Albano Next Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they […]

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November 7, 2012
Developing a Product: Drumroll Please…

By Rachel I like to give myself deadlines for everything. It helps to keep me on track with my goals. Sometimes, however, I am a little too ambitious. Having set a launch date of November 5 for A Small Business Owner’s Guide to Social Media – when I just started in August – is a […]

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November 4, 2012
Social Media: New Territory for Small Business

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

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October 31, 2012
Developing a Product: A Sneak Preview!

By Rachel We're less than one week away from the launch of A Small Business Owners Guide to Social Media…and the release can't come soon enough! I plan to post my final Developing a Product blog next week. Today, I would like to share excerpts from some of the modules. Thank you for taking this journey […]

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October 28, 2012
5 Tips for Writing Impactful Content

There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]

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October 17, 2012
Developing a Product: An Inside Look at Content!

By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media.  With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]

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October 10, 2012
Developing a Product: The Pre-Launch Webinar

by Rachel I read somewhere that when you own a business, your business is marketing your business. I couldn’t agree more, especially if you are just starting out, trying to reach new audiences or promoting a new product or service. But, while we all may have good intentions, marketing tends to fall to the bottom […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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