Tag: strella

March 13, 2013
Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the […]

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March 10, 2013
YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social media game plan.  Major supplemental […]

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March 6, 2013
‘The Big 3’ Social Media Channels

I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses I get: Oh, well we […]

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March 3, 2013
What Are Keywords and Why Should I Use Them?

You’ve probably heard website and social media professionals emphasize the term ‘keywords.’  While keywords seem simple enough, I wanted to explain how they’re used so that you can choose the best ones for your social media profiles. Keywords are used in website, blog, and social media content as well as in profiles and headlines. Using […]

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February 27, 2013
5 Tips for Avoiding Social Media Burnout

I often hear from people that they have social media burnout. And it’s actually quite common.  In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]

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February 24, 2013
Death, Taxes, and Social Media

By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies […]

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February 20, 2013
8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]

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February 17, 2013
Why Use Instagram for Business?

By Christina Wood It’s often said that a picture is worth 1,000 words… and it’s evident that Instagram co-founders Kevin Systrom and Mike Krieger agree. A wildly successful start-up company that launched in 2010, Instagram is a photo-sharing app for your smartphone that essentially allows everyday people like you and I to become master photographers, […]

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February 13, 2013
How Can I Expand My Reach on Facebook?

Last week, I talked about why Facebook engagement is more important than ever. Because of Facebook’s EdgeRank system and its attempt to make money, they’ve changed the way content is viewed on the channel, much to the chagrin of business owners trying to leverage the medium ‘free of charge.’  Some of our clients have asked what […]

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