Tag: strella


Working. Through. Stress.

10

Sep 2017

Working. Through. Stress.

Since I decided to take the leap into entrepreneurship eight years ago, I’ve experienced my share of stress. Navigating the ups and downs of running a company can never be underestimated.  Technology – especially unpredictable social media changes – have only magnified this stress. Add in recent significant staff changes and sudden personal setbacks – and that stress shifts to overwhelm. Ask any Type A...

Read More


#Stop #Overusing #Hashtags

27

Aug 2017

#Stop #Overusing #Hashtags

It seems daily that I’m asked about hashtags: what are they and what are they supposed to do? I try to provide a simplistic answer to avoid confusing the folks who don’t fully grasp the concept of social media. Essentially, a hashtag is a way of grouping similar topics.  If you were to type in #isntthisanumbersign, you’d see all the posts with that particular hashtag,...

Read More


How to Avoid a Hiring Disaster

20

Aug 2017

How to Avoid a Hiring Disaster

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of wine. Then, kept working. What would you think? What would...

Read More


Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

13

Aug 2017

Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital marketing partner you hire, there are a few components to...

Read More


Online Marketing Shams

06

Aug 2017

Online Marketing Shams

There are so many elements to create an effective online marketing presence. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the shams. The search engine optimization experts who keyword websites and call it SEO, web developers who don’t know the difference between blog and email...

Read More



Page 3 of 57« First...234...102030...Last »