Tag: strella


Gratitude Starts with Human Beings

19

Nov 2017

Gratitude Starts with Human Beings

It’s unusual for me to feature someone on my blog, but every so often, someone inspires you. As my years in journalism have proved, we must capture those moments. My inspiration today comes from my friend, Jenifer Epstein. We met through a program facilitated by my executive coach and client, John Dame. As with many relationships that develop, it has taken on a life of...

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Commitment to Excellence: The Details Matter

12

Nov 2017

Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social...

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When the Customer Isn’t Always Right

29

Oct 2017

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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Galli Gripes: My Top Five Pet Peeves in Social Media

22

Oct 2017

Galli Gripes: My Top Five Pet Peeves in Social Media

In case you’ve missed my past Gripes, you should know that a lot of stuff annoys me.  In general, I’m incensed by traffic jams, bad manners, closed-minded individuals, and group texts.  I’m also a social media manager, which means I spend time on social channels to earn my paycheck.  It’s my job to check on my clients’ pages, however, this means I also must sign...

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