Tag: social media marketing


Why Content Consistency Is Key

10

Jun 2018

Why Content Consistency Is Key

Nearly every client we work with has one thing in common:  Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have a blog. It’s hard to pump out fresh content on...

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Social Media Marketing: How Many Customers Will I Get?

20

Mar 2016

Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics to measure the effectiveness. For example, if increased web traffic...

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Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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The Connection Between Communications and Social Media

26

Dec 2012

The Connection Between Communications and Social Media

The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t know quite what to say because the relationship between communications...

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