Tag: Social Media Manager


Holiday Weekends Are Made For…

28

May 2017

Holiday Weekends Are Made For…

It’s Memorial Day weekend. While I do not personally know someone who died serving our country’s armed forces, I would like to take a moment to honor those who did. It’s their sacrifice that gave us our freedom – and one that many enjoy with this three-day weekend.  Because the holiday is observed every year on the last Monday of May, it also marks the...

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Stop With the Politics Already

21

May 2017

Stop With the Politics Already

Never before have two things gone less hand in hand than social media and politics.  This past election started a virtual social media storm that just keeps going on and on and on…well you get the idea.  As someone whom was taught to never discuss politics or religion in mixed company, Facebook and Twitter have me screaming, “stop with the politics already!” I do understand...

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Stepmothers and Business Owners Have Lot to Celebrate This Week

14

May 2017

Stepmothers and Business Owners Have Lot to Celebrate This Week

Running a business is hard work. Ask anyone who does it, and they’ll tell you, it’s no joke. You know what else is no joke? Two kids. While I’ve never given birth, nor did I have any desire to have children, I have acquired two kids – as a stepmother – and my singular conclusion to this massive change is that it’s been interesting. It’s...

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The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Startup Era: Declining, Not Dying

30

Apr 2017

Startup Era: Declining, Not Dying

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop shop with grocery stores, hair salons, vision centers, photo centers...

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