Tag: social media expert

July 27, 2015
6 Misconceptions About Social Media Management

When I tell people that I'm a social media manager, I often get a look akin to that of my dog, Lincoln, when I asked if she wanted to go to bed.  Whether or not the social media scene is booming or not, many people are still befuddled as to what it is that I […]

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July 13, 2015
Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

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December 7, 2014
Blog Your Way To SEO Success

Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. Creating synergy among these three online staples will help you to combine their powers and create greater leverage in the online world. Picture your website as your home base…an online presence establishes your […]

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November 16, 2014
If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]

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November 2, 2014
Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]

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October 26, 2014
Perfecting the Elevator Pitch

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]

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September 21, 2014
Social Media: Goals That Get Results

No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to conversion including operations, marketing and […]

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September 7, 2014
Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]

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August 24, 2014
3 Challenging Small Business Truths

I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer.   However, it’s not all roses. There are a few things that make it tough, especially for those just starting out. I’m wondering if you can relate to my top three. 1. Time off is relative.  Whether […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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