Tag: social media expert


Your Digital Plan Needs a Human Strategy

13

Jul 2015

Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies to content people to people.” I always emphasize taking the...

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Blog Your Way To SEO Success

07

Dec 2014

Blog Your Way To SEO Success

Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. But if you want to create a dynamic online presence that is greater than the sum of its parts, you should always view blogging in the context of your website and social media efforts. Creating synergy among these three online staples will help...

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If I’ve Mastered Any Lesson In Business, It’s This…

16

Nov 2014

If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed – so much that it permeates every aspect of my business and personal life. But,...

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Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

02

Nov 2014

Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish Yourself on LinkedIn You are only as strong as your...

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