Tag: customer service


Writing for the Web Means New Rules

10

Dec 2017

Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come...

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Customer Service: What It Really Means to Us

26

Nov 2017

Customer Service: What It Really Means to Us

Google the words, “customer service” and you will find over 630 million results – from self-help articles to customer service consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well.  To be honest, this was an area that is so ingrained in our company that we forgot to list it as...

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When the Customer Isn’t Always Right

29

Oct 2017

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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How to Balance Customer Wants with Needs

15

Oct 2017

How to Balance Customer Wants with Needs

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because every business is different. The service or product, the target...

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5 Lessons Learned From Customers

31

Mar 2013

5 Lessons Learned From Customers

Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service. Here are a few things I’ve learned that...

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