Tag: content marketing


The Advantage of the Content Long Game

20

May 2018

The Advantage of the Content Long Game

On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity who has reached out to us. In fact, we’ve had...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social...

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The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Three Things to Know about the Future of Content Marketing

18

Sep 2016

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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Content Marketing: Should We Engage in Controversy?

25

Jan 2015

Content Marketing: Should We Engage in Controversy?

In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question I’m often asked – so I thought I would offer my thoughts in this blog. ...

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