Tag: content marketing


The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Three Things to Know about the Future of Content Marketing

18

Sep 2016

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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Content Marketing: Should We Engage in Controversy?

25

Jan 2015

Content Marketing: Should We Engage in Controversy?

In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question I’m often asked – so I thought I would offer my thoughts in this blog. ...

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Photo credit: Jonathan Kim, Flickr

27

Oct 2013

“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content often lacks staying power, and merely equates to empty calories...

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Hubspot: ‘All-in-One’ is Fit for Some

18

Aug 2013

Hubspot: ‘All-in-One’ is Fit for Some

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted online return on investment (ROI). But as Hubspot becomes more...

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