Tag: blogging


The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Should I blog?

03

Nov 2013

Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing is right to begin blogging. Pete and I have developed...

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Email Marketing vs. Blogging

13

Mar 2013

Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the best approach for your business.    Blogging Blogging is a...

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Optimizing for Search Part II of II: Beware of the ‘SEO Expert’

23

Apr 2012

Optimizing for Search Part II of II: Beware of the ‘SEO Expert’

Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what to look for when hiring an SEO professional, and information about social bookmarking.  I know...

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06

Mar 2011

Made You Look! How to Increase Blog Readership and Interaction by Adding Visual Elements

The following is a guest spot by the fabulous, Cathy Jennings. There are a lot of blogs out there.  In fact, there’s a blog for just about everything and everyone that you can think of:  newshounds, entertainment junkies, hikers, dieters, foodies . . . even people who hate blogs (yep, it’s out there).  Your blog is just one of the 200 million blogs in existence trying...

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