How to compute ROI in social media

Strella Social Media works to complete specific tasks based on the goals of the client (as indicated on their intake form). These goals can include, but are not limited to:

The general time-frame to start achieving these specific goals is generally between three and six months, but will vary from client to client. Each month, we produce reports for the clients that list the following (if applicable)

Below You Will Find:

1. (2) testimonials
2. An email from a client who had a positive experience with LinkedIn
3. Website stats from a client (before and after working with us)

Testimonials:

This past holiday season, Cornerstone Coffeehouse experienced more sales and more business than we have in previous years, yet we haven’t been doing anything different…. except social media! Thanks to Rachel’s efforts, we are growing both our online community and the traffic to our shop… which have notably equated to sales. Any hesitation I had about social media has quickly subsided and has thus replaced our traditional marketing efforts. I look forward to what social media will bring to Cornerstone this year and beyond!

Susan Pera, Cornerstone Coffeehouse

I began working with Rachel Strella this year to manage social media for my small business. I felt I needed to compete with other larger companies in my market and did not have the time or know-how to manage the social media to make it an effective marketing tool. I have been very pleased with her dedication at finding appropriate information to post and willingness to work within my budget. My network is growing and I am seeing some referrals through the social media outlets.

Ann Dennison, Advanced Physical Therapy and Fitness

Sample of LinkedIn Benefit:

I had an appointment today with Hershey Destination Services, as a result of a LinkedIn connection you made for me. In June, her assistant called and mentioned the connection and wanted to schedule an appointment to see what we did. Three people can to the meeting today. They plan group (corporate or organizations) events mainly at the Hershey Lodge and Hotel Hershey. They have a need for prop-type centerpieces instead of flowers.

No project at this time, but a foot in the door. I need to follow up and send some photos and work on a ”Hershey” centerpiece.

Email from Mimi Reeves, Balloons and More

Sample of Increased Website Stats:

Stats for September 2010 (Prior to working with Strella Social Media):
Unique visitors Number of visits Pages Hits

Stats for August 2011 (After working with Strella Social Media):
Unique visitors Number of visits Pages Hits