Twitter


Popular Twitter Workshop Spurs Spinoff

10

Feb 2013

Popular Twitter Workshop Spurs Spinoff

On Thursday, I held the first-ever Twitter 101 workshop and I’m very pleased by both its initial popularity (it sold-out) and the positive feedback from the attendees. I can’t take all the credit – in fact, I think most of it goes to the people who made it happen – our lunch sponsor, the fabulous Dewz Dogz; our host, Central Penn College; our door prize...

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3 Quick Tips for Building Your Social Media Audience

06

Jan 2013

3 Quick Tips for Building Your Social Media Audience

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you have 20,000 fans and horrible content, it simply means you...

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Explaining the Value of Social Media to a Reluctant Audience

20

Jun 2012

Explaining the Value of Social Media to a Reluctant Audience

By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going away’ because of Facebook’s IPO and the subsequent decline in...

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Our Favorite People to Follow

15

Feb 2012

Our Favorite People to Follow

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and concise, but powerful and meaningful. He forces you to think...

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Twitter: A Social Medium for the Anti-Social

05

Feb 2012

Twitter: A Social Medium for the Anti-Social

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind of a loner. Social media is like an online conversation,...

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