Category: Tips

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry.  However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan […]

I've worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I've witnessed first-hand the challenges that small businesses face on a regular basis. It's probably no surprise that lack of time and resources are among them. Remaining competitive is a challenge, especially for […]

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily summoned. But,  that doesn't mean it […]

In the past few weeks, I've corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign - and the cost per customer acquisition. This type of question is one I receive often ('what's my […]

By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether it be in the form […]

LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her LinkedIn profile because she was […]

I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]

It's often said that if you want something done, give it to a busy person.  I'm living proof of that statement. Managing two to five social media accounts for 20 clients can sometimes make me crazy, but over the years I've developed systems that have helped me manage the myriad of tasks on my plate. […]

A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is not always applicable to other […]