Technology


Why You Should Own Your Website

19

Dec 2012

Why You Should Own Your Website

By Ric Albano  A professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world. There are scores of “out-of-the-box” options out there from large, well-known companies that offer an easy and (seemingly) low-cost gateway towards establishing their...

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6 Ways to Protect Yourself from Crummy Website Security

02

Dec 2012

6 Ways to Protect Yourself from Crummy Website Security

By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses. If social media behemoths such as LinkedIn can’t protect your double secret login credentials, should...

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Developing a Product: Marketing & the Affiliate System

26

Sep 2012

Developing a Product: Marketing & the Affiliate System

By Rachel Although I wasn’t in charge of marketing my first product, I definitely understand the value of having a strong affiliate system in place.  In fact, the affiliates drove the majority of sales for that first product. For those of you who aren’t familiar with the term, an affiliate is a person or company who ‘affiliates’ with another to sell products or services for...

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The Three Important Fundamentals for a Business Website

19

Aug 2012

The Three Important Fundamentals for a Business Website

By Ric Albano I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways.  So I’m share three business fundamentals that should be established when starting a website. 1. Establish Ownership. The first and most important one of these principals is to own everything...

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The Changing Landscape of Social Media and Game Development

30

May 2012

The Changing Landscape of Social Media and Game Development

by Amanda Attending the Harrisburg University Social Media Summit for the second year in a row, I chose to check out the “Social Media & Game Development” panel. We have a few clients that use the gaming side of social media, such as foursquare, but I was interested to hear how I could learn more and better serve our clients. I was expecting the panel...

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