Technology

2 Social Media Frustrations for Businesses: Are They Fixable?

Rachel Strella  -  Apr 20, 2014  -  , , , ,  -  No Comments
Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm

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Vine for Business: A Quick Start Guide!

Rachel Strella  -  Jan 26, 2014  -  , , , ,  -  3 Comments
The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want

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YouTube: A Game-Changer

Rachel Strella  -  May 12, 2013  -  , , , , ,  -  No Comments
If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a

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Why Use Instagram for Business?

Rachel Strella  -  Feb 17, 2013  -  , , , , ,  -  2 Comments
By Christina Wood It’s often said that a picture is worth 1,000 words… and it’s evident that Instagram co-founders Kevin Systrom and Mike Krieger agree. A wildly successful start-up company that launched in 2010, Instagram is a photo-sharing app for your smartphone that essentially allows everyday people like you and

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Unplug for the Holidays? Yes, but No…

Rachel Strella  -  Dec 23, 2012  -  , , , , , ,  -  No Comments
The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the

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