Technology


Revelations from website traffic reports

04

Dec 2016

Revelations from website traffic reports

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Strong content never dies. Of the top three most popular blogs on our site, this year, two of those blogs were...

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Snapchat is the New Black

15

Mar 2015

Snapchat is the New Black

by Stephanie Rice, #Strella Administrative Support  and Huge Snapchat Fan Snapchat, a photo-based mobile application, is one of the newer social sites available. It follows closely behind Facebook and Instagram in the top five of the most popular social sites available today. In fact,  a recent $200 million investment from Chinese e-commerce giant, Alibaba, has bolstered Snapchat’s estimated net worth to $15 billion.  The mobile...

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Social Media in Highly Regulated Industries: It’s Complicated!

14

Sep 2014

Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. Industry-specific legislation and regulatory bodies have guidelines, (some explicit and...

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2 Social Media Frustrations for Businesses: Are They Fixable?

20

Apr 2014

2 Social Media Frustrations for Businesses: Are They Fixable?

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it wasn’t enough that Facebook changes constantly, the scale tipped with...

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Vine for Business:  A Quick Start Guide!

26

Jan 2014

Vine for Business: A Quick Start Guide!

The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want to make sure these new tools are relevant for my business clients.  (And despite the...

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