Technology


AI Can’t Do This

17

Sep 2017

AI Can’t Do This

There’s been a lot of talk about AI, machine learning and autonomous vehicles.  This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. A recent article in TechCruch suggests that for...

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Startup Era: Declining, Not Dying

30

Apr 2017

Startup Era: Declining, Not Dying

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop shop with grocery stores, hair salons, vision centers, photo centers...

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Revelations from website traffic reports

04

Dec 2016

Revelations from website traffic reports

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Strong content never dies. Of the top three most popular blogs on our site, this year, two of those blogs were...

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Snapchat is the New Black

15

Mar 2015

Snapchat is the New Black

by Stephanie Rice, #Strella Administrative Support  and Huge Snapchat Fan Snapchat, a photo-based mobile application, is one of the newer social sites available. It follows closely behind Facebook and Instagram in the top five of the most popular social sites available today. In fact,  a recent $200 million investment from Chinese e-commerce giant, Alibaba, has bolstered Snapchat’s estimated net worth to $15 billion.  The mobile...

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Social Media in Highly Regulated Industries: It’s Complicated!

14

Sep 2014

Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. Industry-specific legislation and regulatory bodies have guidelines, (some explicit and...

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