Social Media Strategy


What Small Businesses Need to Know Before Hiring A Website Company

18

Feb 2018

What Small Businesses Need to Know Before Hiring A Website Company

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and website developers are created equal. Unfortunately, there are too many small...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social...

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Social Media’s Role in Online Fundraising

18

Dec 2016

Social Media’s Role in Online Fundraising

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on the topic, for a fundraising course through Central Penn College. ...

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Time to get real about social media’s role in your bottom line

11

Dec 2016

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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