Social Media Strategy


Social Media: Working in the Trenches Isn’t Always Sexy

09

Oct 2016

Social Media: Working in the Trenches Isn’t Always Sexy

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could hire me to do it for them. As a hungry...

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Three Things to Know about the Future of Content Marketing

18

Sep 2016

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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Social Media Success: 5 Critical, But Commonly Overlooked Factors

05

Jun 2016

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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5 Bogus Social Media Beliefs

15

May 2016

5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond any other means we’ve ever had before. But, that doesn’t...

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Personal Branding: What’s Your Online Reputation?

01

May 2016

Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: – your website and social media accounts – social media accounts of...

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