Category: Social Media Strategy

March 7, 2012
Defining Social Media ROI

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

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March 4, 2012
Social Media ROI: It's Gray Matter

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]

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January 4, 2012
Is Your College Making the Grade?

There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]

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January 1, 2012
5 Steps to Achieving Social Media ROI

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

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December 12, 2011
How much time should I spend on social media?

This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social media strategy and the 20-minute […]

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October 20, 2011
Fallacies & Fantasy’s: Deflating Social Media Myths

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

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October 5, 2011
You Give Social Media Management a Bad Name: Part II – It Takes Two!

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

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September 21, 2011
I DO Care What You Had for Breakfast!

On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series.   The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media professionals, including you.  What do […]

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September 18, 2011
Social Media Success Secret: It's All in the Mindset! A Q&A with Ken Mueller...

The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]

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