By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary
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social media professional
Social Media for Small Business: Hire, Contract or Walk Away?
Strella Social Media - Dec 18, 2011 - community manager, GSMMA, hiring a community manager, hiring a social media manager, hiring social media help, small business owners, social media manager, tim macdonald - No Comments
The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with
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5 Factors to Consider When Pricing Social Media Services
Strella Social Media - Dec 05, 2011 - rachel strella, social media harrisburg, social media management, social media prices, strella - 4 Comments
Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’ There isn’t much precedent for social media pricing because the media
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Social Media Manager vs. Community Manager
Strella Social Media - Nov 27, 2011 - community management, community manager, hiring a community manager, hiring a social media manager, social media management, social media manager, social media manager vs. community manager, tim mcdonald - 6 Comments
As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both. Today we reveal our individual responses! What’s your definition of
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Are you living in pre-historic times?
Strella Social Media - Nov 13, 2011 - balloons and more, Central PA, Coffeehouse in Central PA, cornerstone coffeehouse, global social media managers association, GSMMA, michele scism, mimi reeves, rachel strella, social media manager, social media managment, susan pera - 2 Comments
Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great
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