Social Media Mistakes


Social Media: Think Before You Post

14

Feb 2016

Social Media: Think Before You Post

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In this case, it was false and it only caused an...

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Toss the Social Media Predictions

27

Dec 2015

Toss the Social Media Predictions

Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change.  The trending channels will change and the technology will change. But the principal remains the same: social media is a communications outlet –...

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Social Media:  10 Of The Most Ridiculous Things I’ve Ever Heard

11

Jan 2015

Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running the business.  In fact, this past weekend, I started thinking...

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

07

Sep 2014

Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would be confused and a little freaked out by the accusation...

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