Social Media Mistakes

What Can Social Media Really Do For A Business?

Rachel Strella  -  Mar 02, 2014  -  , , ,  -  11 Comments
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need

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If You Want to Understand Social Media, Just Drop the ‘Media’

Rachel Strella  -  Feb 02, 2014  -  , , ,  -  2 Comments
The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist.    Don’t sweat, don’t sweat, don’t sweat, I told myself. It was my first meeting as a social media professional.  I

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Will Social Media Replace Websites?

Rachel Strella  -  Jan 19, 2014  -  , , , , , ,  -  6 Comments
One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues

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Social Media: Don’t Just Check the Box

Rachel Strella  -  Jul 07, 2013  -  , , ,  -  2 Comments
  Take on social media with the thought of starting a conversation rather than pushing your brand. A personable approach on a virtual plane can inspire brand loyalty. Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)

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Why You Should Own Your Website

Rachel Strella  -  Dec 19, 2012  -  , , , , , , , , ,  -  No Comments
By Ric Albano  A professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world. There are scores of “out-of-the-box” options out there

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