Social Media Mistakes

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  No Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine.  The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Rachel Strella  -  Sep 07, 2014  -  , , , , ,  -  24 Comments
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a

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4 Things You Shouldn’t Post on Social Media

Rachel Strella  -  Aug 03, 2014  -  , , ,  -  No Comments
by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook.  Being someone who is habitually nosey, Facebook was a wonderful

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3 Reasons Why Social Media Isn’t Working for You

Rachel Strella  -  Jun 29, 2014  -  , , ,  -  4 Comments
Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations

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What Can Social Media Really Do For A Business?

Rachel Strella  -  Mar 02, 2014  -  , , ,  -  11 Comments
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need

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