By Ric Albano A professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world. There are scores of “out-of-the-box” options out there
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Social Media Mistakes
Tips for Using Online Media to Secure Your Dream Job
Rachel Strella - Mar 15, 2012 - blog, brand management, career, central penn college, employees, employers, Facebook, Get your dream job, HACC, internships, LinkedIn, online reputation management, personal branding, rachel strella, social media, social media central pa, social media harrisburg, social media management, strella, Twitter, York College, young professionals - 4 Comments
Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair. I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would
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Fallacies & Fantasy’s: Deflating Social Media Myths
Rachel Strella - Oct 20, 2011 - Central PA, rachel strella, Social Media for Business, social media myths, social media truths, strella - 4 Comments
Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have
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4 Small Business Social Media Woe’s & What to Do About Them!
Rachel Strella - Sep 04, 2011 - rachel strella, small business marketing, small business tips, social media central pa, Social Media for Business, social media for small business, social media harrisburg, strella social media - 3 Comments
For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including
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Auto-DMs and @ Replies…When did robots take over?
Rachel Strella - Aug 28, 2011 - @ reply, auto DM, chats, hashtags, matt hannaford, rachel strella, social media knowledge, Social Media Strategy, social media tips, strella social media, Twitter - 3 Comments
By Matthew Hannaford, Business Development Manager for Strella Social Media Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service.
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