Social Media Mistakes


5 Small Business Social Media Marketing Mistakes and How to Fix Them

29

Aug 2016

5 Small Business Social Media Marketing Mistakes and How to Fix Them

Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits...

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Social Media Success: 5 Critical, But Commonly Overlooked Factors

05

Jun 2016

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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5 Bogus Social Media Beliefs

15

May 2016

5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond any other means we’ve ever had before. But, that doesn’t...

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How to Handle Requests for Your Time

08

May 2016

How to Handle Requests for Your Time

In response to my recent post, 12 business social media pet peeves, a Twitter friend asked me: “And what do you do about that 2nd to last? [I am] starting to ignore them – but then I feel bad!” For those of you who are curious, here is the ‘peeve’ she’s referencing: Making an initial connection with a company or business to then ask for...

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